November 03, 2025
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3m
Gabrielle Zevin is a hardcore Folio fan. ‘Every time I buy a Folio book, I think about keeping it for myself,’ she says. ‘I bought a copy of Daphne du Maurier’s Rebecca for my friend Rebecca’s 40th birthday. I bought the boxed His Dark Materials trilogy for my partner. And I bought The Tales of Beatrix Potter for a baby shower, and Murder on the Orient Express for my oldest friend’s birthday last year.’
Gabrielle won’t need to worry about giving away the next Folio volume to grace her shelves because it will be her own, the title that became a global sensation almost immediately upon publication in the summer of 2022. ‘As relatively young as Tomorrow, and Tomorrow, and Tomorrow is,’ she says, ‘it feels like an incredible honour to be included among their number.’
Tomorrow, and Tomorrow, and Tomorrow is the story of friendship, rivalry and collaboration between two video game developers, from childhood through to adulthood. The new Folio book will be the first to be illustrated, with seven full-page images, as well as portraits of the principal characters – Sadie Green and Sam Masur – on the paperbound binding, all by artist Manshen Lo. ‘Folio presented me with one artist and immediately I thought, yes, they get it,’ recalls Gabrielle.
‘I loved Manshen Lo’s minimalism, clean lines and colour palette, and I thought readers would respond to this style, too. I know there are authors who give a great deal of feedback, but I’m not one of them. What is interesting to me is letting a fantastic artist do her thing. I would rather have a result that is interesting and unexpected than something that is overly slavish to the details of the book. I remember having a few illustrated editions as a kid, and I’d love to puzzle over the ways a particular image was not exactly what I’d imagined or what the text had implied to me.’
In a book structured around the games played and created by its two protagonists amid the fast-accelerating capability of computer graphics from the 1990s onwards, it might have been tempting to replicate this illustratively. But Gabrielle says she was delighted the images are more evocative than overly literal.
‘I like that the images show the different terrains of the novel – the prairie of the video game Pioneers, Los Angeles, Cambridge etc – and that the images emphasise nature as much as technology. I love that Lo chose to depict Both Sides because that is my favourite game in the book.’
She can’t pick a favourite illustration, though. ‘The images work as a group, and I appreciate the many intelligent choices Lo made. I was pleasantly surprised that she depicted the persimmon tree instead of the peach tree. It’s a fine point, but speaking as a biracial Asian person, I appreciate the way Lo depicts Asian people and biracial Asian people.’
Gabrielle herself has contributed the introduction. ‘I feel like the introductions you write for your own books are much more difficult. I’d prefer to talk about someone else’s work,’ she says. And with Tomorrow, she wondered whether it was too soon. ‘Do I even have enough distance to undertake such a thing? And there’s the risk of self-mythologising. I’ve read a few authors’ introductions where the vibe is: “Well, wasn’t I just so wonderful to have written this book?” I hope to avoid that kind of thing – though I can’t say I fully did.’
Instead, Gabrielle’s introduction for Folio is as much a meditation on the emotional and financial highs and lows of the creative life as it is a peek into her writing process or a musing upon its themes. Tomorrow, and Tomorrow, and Tomorrow is her tenth published novel. So while the book appeared to be an overnight success, it is, as she writes in the introduction, ‘the story of my own creative life, its slings and arrows, and what it has meant to make art in the 20 years since my first novel was published.’ The result is a striking, almost soul-baring, essay – pithy, funny and pointed.
Gabrielle admits that she didn’t know what she wanted to say until she sat down to write, and didn’t discuss it with the Folio team first. ‘Obviously, the introduction came out of the idea that there are people who think that Tomorrow is my first novel, when it’s actually my tenth. And I don’t think Tomorrow could have been written by someone who hadn’t been at it for a while.
‘I think it’s important to separate commercial success from artistic success, though it’s difficult for young artists to do. As I write in the introduction, sometimes a book succeeds because of a particular cultural moment. Sometimes a book is only interesting because it is successful, but not because it is essentially interesting. I wanted to unpack some of these ideas in this introduction.’
While Gabrielle’s eighth book, The Storied Life of A.J. Fikry, had been a hit, landing on bestseller lists, its follow-up, Young Jane Young, went comparatively unnoticed. After a ‘poorly attended event’ for the novel at a California bookstore, Gabrielle decided to buy a displayed title that had caught her eye. ‘I like to buy something at bookstores where I do events, whether the event is poorly attended or not,’ she says. ‘Maybe especially when it is poorly attended to compensate for my failure to draw a crowd!
‘This book was on a table in the store. It sat in my office the entire time I was working on Tomorrow.’ It was a book of popups of work by celebrated Japanese woodblock artist Hokusai, and likely played a part in his famous Great Wave image finding its way into Gabrielle’s novel – and ultimately supplying its now iconic cover. It also supplies the final eye-catching element of Folio’s design – a striking silver slipcase, with Hokusai’s wave blocked in holographic foil.
‘I’ve always loved the Great Wave,’ she says. ‘I love that it’s part of a series of images of Mount Fuji. There isn’t one way to view a mountain! Or for that matter anything. Mountains contain multitudes – as do people. I’ve viewed an original print of the Great Wave a couple of times, most recently at the Art Institute of Chicago where they had taken it out because my book was being read in a citywide Community Reads Series.’
Tomorrow, and Tomorrow, and Tomorrow encompasses the range of exceptional visual elements and possesses all the pacing and immersion of a video game or screenplay. ‘Yet a novel has a particular interiority that is not captured by other mediums,’ says Gabrielle, ‘and when I’m working on a novel, everything is motivated by this interiority.
‘For example, a scene in a novel can be about someone not actually saying something. When I’m imagining a scene in a book, much of my time is devoted to what is not visually apparent. Game characters and movie characters have the burden of constantly doing and accomplishing things, but I think novels get closer to what it is to be a conscious thinking human.’ Tomorrow's legions of admirers – and new ones drawn to Folio’s fine edition – will readily agree.
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