During my time at Folio I’ve designed and typeset approximately sixty titles. Each time work begins on a new book (such as The Song of Roland shown here) and I have to think about choosing a suitable typeface, the issue of readability rears its legible little head. Given the diverse range of fonts available to us here at Folio it’s vital that we select ones that don’t tire out the eyes of our readers.
Two factors are always present in good typographic design – tracking and kerning. It is imperative to strike the right balance between too little and too much spacing. As I’m sure you would expect, if the space is lacking the characters begin to clash with one another; if you’re over enthusiastic with your s p a c i n g , readers will have trouble determining where one word ends and another starts.
The human eye doesn’t read letter by letter but in phrases, and it is the shape of words, rather than characters, that determines the speed of reading. Serif faces, in particular, enable the eye to absorb information with ease. As a result they are regarded as more readable, particularly when printed on good old Folio paper. It is, however, worth noting that at smaller sizes there is a risk of the serifs colliding with one another; hence the more common use of sans-serif fonts on the internet. Historically, we are more accustomed to serif faces; they have been used in printed text since the fifteenth-century and after all this time their rudimentary form has remained largely the same, having only been tweaked slightly to keep up with the changing demands of printing technology.
Whilst I hope that you’ve found this instalment informative I trust that it won’t mar your enjoyment of the typography you encounter in your immediate environment; I have not been able to appreciate books, advertisements and, most notably, album covers in the same way as I did in my pre-Folio days, without mentally rating their typographic charm (Gerry Rafferty is very dependable; Barry Manilow, on the other hand, should be ashamed of himself). However if you come across anything particularly striking, whatever the medium, I urge you to inform us so that we can build as clear a picture as possible about what floats your font-based boat and gets your typesetting goat.